I feel that promoting college and getting kids interested in the future is important starting at the elementary level. So, last summer I wrote into a few college boards and pitched my case. In return, I received lots of college pennants, stickers, pencils, pens, and reading materials.
One of the neatest things about getting colleges involved is the reading material that they sent me. The kids love putting a college magazine in their book box to read. They like to look at the pricing, activities, and dorms. This brings up great conversation and continues to promote higher education.